Lead Product Marketing Manager

Join Grab, Southeast Asia's leading superapp, as we redefine product marketing in 2026. As the Lead Product Marketing Manager, you'll spearhead our transition from traditional marketing to a unified, product-led growth strategy focused on consumer delight. Based in Denpasar, you'll lead a team of 8-10 product marketers, driving campaigns for Grab's suite of services including GrabFood, GrabExpress, GrabRide, and GrabPay.

In this dynamic role, you'll collaborate with cross-functional teams to develop and implement marketing strategies that align with Grab's vision. You'll leverage data-driven insights to optimize campaigns, ensuring they resonate with our diverse user base across Indonesia. This is a unique opportunity to shape the future of product marketing in a rapidly growing market.

📋 Tanggung Jawab Pekerjaan

• Lead a team of 8-10 product marketers, setting clear goals and driving performance.
• Develop and execute product marketing strategies that align with Grab's business objectives.
• Leverage data analytics tools like Google Analytics, Mixpanel, and Amplitude to track campaign performance.
• Collaborate with product, engineering, and design teams to ensure marketing initiatives support product development.
• Create and manage marketing plans for Grab's suite of services, including GrabFood, GrabExpress, GrabRide, and GrabPay.
• Monitor market trends and competitor activities to inform strategic decisions.
• Develop and maintain relationships with key stakeholders, including internal teams and external partners.
• Ensure all marketing activities comply with Grab's brand guidelines and legal requirements.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field.
• 8-10 years of experience in product marketing, with a proven track record in driving growth.
• Strong understanding of digital marketing strategies and tools, including SEO, SEM, and social media marketing.
• Experience with data analytics tools like Google Analytics, Mixpanel, and Amplitude.
• Proven ability to lead and mentor a team of product marketers.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams.
• Familiarity with the Indonesian market and consumer behavior.
• Certification in Google Analytics or other relevant marketing certifications is a plus.

🛠️ Keahlian

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